Instagram is a robust social platform with over 400 million active users. With such potential, it is imperative to get the right time to do our posts. Just as the Instagram algorithms have changed, so has the time changed to make posts on this social platform. Since 2017, most social managers indicated that the best time to post on Instagram is from 7 pm to 9 pm, but that does not mean it fits in with your account.
The best time to post on Instagram
Are you wondering about the best time to post on Instagram? We’ve realized that the best time to post on Instagram is the time when your audience and followers are online and this means the best time depends on your audience. So if you live in Europe or Asia, while your audience is in New York, then you need to organize your posts in the EST time zone.
The best posting time is 7 – 9pm, when everyone is finished with school and work.
When your followers are online, not only is it the best time to post on Instagram, but this period has other benefits as well. So if you want to collect more likes and grow your list of followers, then do not miss this chance. During this time you will have a better engagement that will help you on how to get Instagram followers and how to get likes on Instagram.
Get to know more about your audience
Another significant advantage is the interaction with your followers. To post to Instagram when your audience is online, it means that you can learn more about your audience and interact with them in real time.
In this case, Instagram’s algorithms will analyze not only the engagement that your posts are receiving but also the time of this process, which will help your account grow and get more followers.
In our dynamic life, it is difficult to find a period of time that will suit all our audiences. Perhaps you can have a part of the audience in the US, and the rest in UK, Hong Kong or Australia. In this case, you should organize your posts at a time when two or more locations can be online. And if this is not possible, then arrange your posts for each area to generate more engagement from your followers.
It is also essential to post during off-hours, such as 11 am to 1 pm or 5 pm to 7 pm. During these hours, there are more users on Instagram and these hours are ideal for your posts.
Another important step is to post on working days. It seems that posts on weekdays had a greater engagement compared to those on weekend. Mostly, there has been little activity from Instagram users on Sunday.
Instagram has a great influence to businesses and bloggers, and as well as to individual users. Perhaps this is the reason for the enormous growth that Instagram has had. Therefore, the time when posting on Instagram is crucial and if you follow these steps that we have explained, you can increase your activity on Instagram and get to know your audience better.